Key Features and Functionality of the Explore Page for Owned Sources
Analyze Emotional Reactions across all your tracked pages/channels by source.
Filter by post type and apply source-specific filtering, such as branded content on Owned Facebook.
Rank all your tracked Owned Facebook, YouTube, or Instagram pages in one, streamlined interface.
Quickly and easily create customized norms and benchmarks
Sort ranked results by Reaction Volume, Rate, or Share.
Navigating to Explore for Owned Sources
Start by clicking on the Explore menu option located on the top of the page on the left side.
From there, click on the Modify button on the top left side of the page and select the source you want to rank in Explore.
Note: For information about Explore for Twitter TV, please see this article.
Configuring Your Explore for Owned Sources Settings
Depending on the source you have selected to analyze in Explore, you will see slightly different information within the Filters and Metrics sections. The Date Range section is the same for all Owned Sources, as well as Twitter TV.
Date Range Section
Rolling Selections – Rolling Selections lets you choose from a list of common date ranges. If a Rolling Selection option is active, it will be highlighted in green. By default, Explore page initiates with the Last 7 Days option active.
Static Date Range – If you want to select a custom date, you can use the Static Date Range calendar selector to select the start and end dates. The Date Range calendar will consider the first date you click to be the Start Date of your measurement window, and the second date you click to be the End Date. Use this option if you have a custom date range that does not span too great a range (as navigating across months can be challenging).
Start and End Date Picker – If you want to select a custom date range that spans across several months, use the Start and End Date Picker fields to manually enter the timeframe for your analysis. Important: You need to fill in the entire date, including 0's in front of single digit dates.
Use this format:
Not this format:
Important Things to Know about Explore Date Range Limitations
For Owned Sources, the amount of historical data you can access depends on when you began tracking the page in Canvs. Please reach out to firstname.lastname@example.org or your account representative if you have questions about your organization's historical data.
The maximum date range for any Explore query for Owned Pages is 100 days. If you need to analyze multiple years in aggregate, simply export the date for 100 days at a time and consolidate the exports. All data in the export will be formatted and ordered the same, allowing you to quickly consolidate data in your preferred spreadsheet or business intelligence platform.
Important Things to Know about Explore Filters Limitations
All filters can be set to either Include or Exclude mode. Setting a filter to Include will only return results that match that filter. Setting a filter to Exclude means that items matching that filter will not be returned in your analysis.
You can mix and match Include and Exclude filters across filter types, but for each filter type, you cannot have both (e.g. you cannot Include some Branded Content and Exclude others).
Modify Settings for Owned Facebook
Show/Hide Replies – This will include or exclude Emotional Reactions that are written in reply to other Facebook comments. This toggle is helpful to remove off-topic conversations that commonly crop up within popular posts.
Pages Filter – The Pages Filter allows you to narrow your Explore query down to a select number of pages. This option is helpful if you want to leverage Explore's ranking capabilities on a bespoke list of competitors or to exclude an outlier page from your analysis.
Posts Filter – The Posts Filter allows you to limit your Explore search to only include or exclude specific posts. This option is very useful to remove outlier posts from an analysis by handpicking posts to exclude.
Branded Content – The Branded Content filter allows you to limit your results to only include branded content posts from a specific brand, a type of brand, or Branded Content in general. Note: Branded Content is defined as a post that features a 3rd party brand or product that is verified on Facebook.
Message Tags – The Message Tags filter allows you to limit results to only include posts that feature specifically tagged Pages, Groups, or Users. Note: Message Tags are defined as a post that @ mentions, another Page, Group, or User.
With Tags – The With Tags filter allows you to limit results to only include posts that tag another Page as being "with" the publisher of the post. Note: With Tags are defined as Facebook Profiles that are tagged as being "With" the publishing Page.
Categories – The Categories filter allows you to limit Explore queries to a subset of page types, as defined by their Page category on Facebook. This filter is extremely helpful if you are tracking a wide variety of pages (such as Movie and Publishers) and want to create an Explore ranker to visualize a specific vertical.
Post Types – The Post Types filter refines your Explore searches to only include a specific type of Post, such as only Videos or Photos. This filter can be very helpful to benchmark the performance of specific content initiatives (such as Facebook Live Videos) against the competitive landscape. You can also use this filter to Exclude post types that typically underperform in terms of engagement, such as Offers and Text Posts.
Day of Week – The Day of Week Filter narrows Explore queries to only include posts created on specific days of the week. This filter allows you to benchmark page norms day-by-day, as well as exclude low activity days of the week when creating Page performance benchmarks.
Modify Settings for Owned YouTube
Show/Hide Replies – This will include or exclude Emotional Reactions that are written in reply to other YouTube comments. This toggle is helpful to remove off-topic conversations that commonly crop up within popular posts.
Channels & Playlists – The Channel & Playlists filter narrows down your search to only specific YouTube Channels and/or Playlists. This can be helpful to rank a bespoke collection of YouTube content or to exclude non-relevant Channels/Playlists from your Explore analysis.
Videos – The Videos filter allows you to search for or exclude specific videos from channels and playlists you are tracking in Canvs. This filter can be particularly helpful to Exclude outlier viral videos when benchmarking channel performance.
Day of Week – The Day of Week filter narrows Explore searches to include/exclude videos created on specific days of the week.
Modify Settings for Owned Instagram
Pages – The Pages filter refines Explore searches to only Include or Exclude specific Instagram Pages. This can be helpful to rank a bespoke collection of pages or to exclude non-relevant channels from your Explore analysis.
Media – The Media filter allows you to search for, or exclude, individual Instagram posts in your Explore rankings. This filter can is very handy if you need to exclude a viral post that is skewing competitive norms.
Media Types – The Media Types filter narrows down Explore results to only a specific subset of Instagram post types (e.g. Videos, Images, Carousels etc.). This filter can be very helpful when ranking and benchmarking specific posts. Note: Currently, Instagram Stories are not a supported post type in Canvs.
Day of Week – The Day of Week filter narrows Explore searches to include/exclude posts created on specific days of the week.
Metrics Settings for Owned Sources in Explore
Use the Metrics section to update what columns to display in your Ranker. For all Owned Sources in Explore, the Emotions section on the Metrics tab is the same. You are able to visualize and rank results across any of Canvs 42 Emotion categories. You can visualize up to 6 metrics at a time.
You can also select to display or hide the Comments, Share, Emotional Tag Rate, Total Tag Rate, Total Video Videos, Organic Views, Cross-Post Views, Average Per Post.
Note: "Mixed Emotions" are not included as an option under "Emotions" in Explore.
Ranker Categories by Source
Depending on the Owned Source you are ranking in Explore, different ranking categories are available:
Ranker Categories for Facebook
Pages – Pages ranks your tracked Facebook pages.
Categories – Categories ranks your Tracked Facebook pages by their categories.
Posts – Posts will create a ranking of all the posts that match your Explore query.
Branded Content – Branded Content will create a ranking of branded content posts. Note: Branded Content is defined as a post that features a 3rd party brand or product that is verified on Facebook.
Message Tags – Message Tags will create a ranker of the top @ mentioned Profiles, Pages, and Groups from the Facebook Pages being tracked for your organization in Canvs.
With Tags – With Tags will rank the top With Tagged pages across the Facebook Pages being tracked for your organization in Canvs.
Ranker Categories for YouTube
Channels & Playlists – This will rank all your tracked YouTube Channels and Playlists.
Videos – Videos will rank individual videos across the YouTube Channels and Playlists Canvs is tracking for your organization.
Ranker Categories for Instagram
Pages – This will rank all your tracked Instagram Pages based on their aggregate Emotional Reactions.
Media – Media will rank individual Posts across the Instagram Pages Canvs is tracking for your organization.
Important Things to Note about Owned Source Ranker Categories
In addition to seeing the Metrics you have selected, you will see the number of Posts that page posted within your date range, the average Reactions per Post as well as the total number of Emotional Reactions.
Above every ranker you create in Explore, there will be an "Average" row that shows what the average Page/post/category generates for the query you have just run.
You can click on any of the metrics shown at the top of the ranker to rank results by that specific metrics. You can sort by largest to smallest or smallest to largest.
For all rankers, you can choose from 3 ranking modes: Share, Volume, and Rate. To learn more about these modes in Canvs, please see this article.