When completing an End Of Season Analysis, start by using Compare to contextualize data and establish norms Season over Season.
Navigate to the Compare page.
Type in the name of the show or page that you would like to analyze.
Select the Content Page by clicking on the title of the show for the asset you would like to analyze. In this example, we will use Twitter TV.
Click on Airings to select the Season you would like to analyze.
Select the season under Filter Airings by Season.
To select all episodes in the season, select Season Recap from the list of available episodes. Note: Choosing Latest Season under Quick Selections will pull the Season Recap from the most recent season. Once you have made your selections, click Apply.
7. Click + Add Comparison and repeat steps #2 through #4 to add a different season or to add additional content pages (Twitter TV, Owned Youtube, Owned Facebook, and/or Owned Instagram) if you are performing a cross-platform analysis of the series.
The Emotional Reactions volume, Reaction Rate and other metrics can be analyzed and side-by-side across seasons.
Study what's different between the two seasons. A good place to start is to compare how the volume of Emotional Reactions have changed. Reaction Rate (a Canvs metric that measures audience passion) is also something you should study when performing Season over Season analysis.
In this example, we can see that total Emotional Reactions increased in Season 2, but the Reaction Rate slightly dropped.
It is also important to look for any major shifts in emotions. This will inform what you should study first when you use the Content Page.
In this example, we can see that Love Reactions decreased 13.4% in Season 2.
This large change in Love Reactions would be an interesting metric to explore in more detail on the Content Page.
Once you've performed your top-level comparative analysis, you can start exploring the data more granularly.
Click View More on either of the Seasons to see how Emotional Reactions trend over the course of an individual season.
Hover over data points to see more information about each moment in time. You'll be able to see what Episodes generated the most Emotional Reactions, as well as study the top Emotional Drivers, topics, hashtags, and mentions.
On the righthand side of the page, you'll be able to see example Emotional Reactions.
Use Compare to contextualize year over year performance of your series and to identify emotional outliers. You'll should then navigate to the Content Page for the latest season and explore what drove these emotional shifts. You can read more about exploring emotional outliers on the Content Page here.