Canvs Campaigns allow you to continuously track campaigns on an ongoing basis in one simple module. With Canvs Campaigns, you can track the emotional performance of your campaigns across sources, and see what content is and isn't working to optimize your campaigns while they are live. You can also analyze the emotional impact of your completed campaigns and contextualize them against competitive norms as part of your campaign wrap-up reporting.
Adding a New Campaign
Click on the Campaigns button on the menu bar.
To add a new campaign, click the + Create Campaign button.
Enter the Campaign Title, as well as any Notes. You can add Tags by typing a label or selecting a tag you have already used in the past from the dropdown.
The Campaign Start Date and Campaign End Date will update once you add at least one post. Campaign Start Date is automatically generated based on the date on your first post. Campaign End Date is automatically generated based on the date on your last post, plus 10 days. Once a campaign reaches its end date, data will no longer be collected.
You can also set a custom Campaign End Date by clicking on the pencil icon to continue tracking your posts for the duration of your campaign. In the case of a movie, for example, you could set the end date to be the date of the theatrical release.
To complete setting up your Campaign, you will need to specify the posts that you would like to track. Canvs Campaigns allows you to track Facebook, YouTube and Instagram content. (Note: Twitter TV tracking is available with our API Feature).
Select the Source and then paste in the link or the post ID of the post you would like to track. You can post multiple links at one time by copy and pasting from a spreadsheet or other document. The link(s) will quickly show the Post, the Post Type, Published Date and Status. If you post an invalid link or the post is removed during the Campaign, the status will show Not Available. Available posts will be added to your Campaign results.
Note: Make sure you are entering the link to a specific post and not the generic page link.
Important: Instagram data is now pulled from the Facebook Graph API. You are able to access data for an Instagram link only if 1) the Instagram account has been authorized by your organization and 2) the data for the link is available on the Content Page. For instructions on how to authorize an Instagram Account, click here. If you need to analyze a post that was published less than 24 hours ago, contact firstname.lastname@example.org. The Instagram API does not support IGTV objects.
When you have selected all of your posts over relevant sources, click Run.
Note: If the Title and Notes fields collapse when you enter text, you may be using an older version of Chrome. Learn how to upgrade your Google Chrome version here.
When a Campaign is run for the first time, it will process immediately. Depending on the size of the campaign, it may take some time to process. You will receive an email when it is available to view in Canvs.
Click Go To Campaigns to see all of your Live and Processing Campaigns.
Updating/Editing an Existing Campaign in the Campaign Manager
You can edit the Campaign Title, Notes, Tags, Campaign End Date and add additional Posts by clicking the three dots icon (...) on the Campaign row.
Click on Edit Details to make changes.
Once you have made your edits and additions, click Update.
Important: Your campaign will begin to refresh the data with the new posts as soon as you click Update. New comments will be pulled 3 times per day - at 6 am, 2 pm, and 10 pm EST. You can always reach out to email@example.com to request an immediate data refresh if you want to see new data but do not have any new links to add.
Note: Deleting a post form a campaign will stop tracking for that post going forward. It will not remove the historic data from your campaign results.
Archiving a Campaign in the Campaign Manager
You are able to Archive a Completed campaign. This will take campaigns that you don't need to see anymore out of your default view. Click on the three dot menu and select Archive.
You will be asked to confirm you would like to archive your campaign. Click Archive.
The default Campaign Manager view will show Active Campaigns, but you can toggle your view to see All Campaigns or Archived Campaigns by selecting the drop down on the left corner of the screen.
You're able to make a campaign Active again by navigating to the Archived campaign, clicking the three dot menu and selecting Move to Active Campaigns.
Note: Archiving a campaign does not delete the data and will not restore the number of campaigns available to include an extra spot. If you need additional campaigns, please reach out to firstname.lastname@example.org.
In the top right-hand corner of your screen, you are able to see how many Campaigns you have used versus how many are available.
Tracking your On-Going Campaign
Campaigns that are available for reporting will show as Live. Click on the Campaign Title to view metrics.
You will see the Aggregated Metrics for the entire Campaign as well as the totals for each Source. Click on View More to see a chart of how each Source performed.
Charts will display a visual representation of how each source performed over the timeframe of the campaign, right up to the present date.
Click on Modify to change the date range, search terms and filters. For more information about modifying campaign assets, click here.
Once you have analyzed how each source performed in comparison to the other campaign sources, deep dive into each piece of content. Click on the link showing the number of Emotional Reactions to view the source's Content Page with all posts that fall within the date range selected.
Optimize your live campaigns by analyzing the Emotional Reactions to your posts. Based on the emotional response, you can learn what campaign content is working and what is falling flat. The top of the page will show a roll up of all the source's posts in your campaign within the selected time frame.
Look at the over-time graph to see the Emotional Breakdown for specific dates. You can even click on the green dot to look at a single post to see how it performed.
The bottom of the page ranks each post for that source and shows example Emotional Reactions to the campaign assets.
For more information on using the Content Page, click here.
Switch between your Campaign sources at the top of the page to easily see how Emotional Reactions differed by source.
Reporting End of Campaign Impact
Use Explore to create a competitive set of relevant content so that you can contextualize your campaign against industry norms. You can learn "what's normal" for your competitive universe by benchmarking Emotional Reactions and comparing the average to your Campaign.
Exporting Campaign Metrics
From the Campaign page, you are able to Export data. Click the Export button to Export with All Metrics or Export with Selected Metrics.
With our Campaign Exports, we display a unique data point of Engagement.
Engagement is defined as an aggregation of different, source-specific metrics.
Custom Data – the sum of each post analyzed. This can be any type of short form text (Tweets etc.).
Facebook – the sum of Shares, Likes, Facebook Reactions, and Public Comments.
YouTube – the sum of Likes, Dislikes, and Comments.
Instagram – the sum of Instagram Likes and Comments.
Exporting Survey Data from the Campaign Manager Page
Clicking the three dots (...) on the Campaign Manager page will also give you the option to Download Analysis.
Click Download here to export a file for all questions within that Survey.
The export will include a Summary, a Sources Breakdown and an Assets Breakdown for the selected Campaign.
To learn more about contextualizing your campaign results, watch the video below or at this link.