Canvs's 42 emotions represent the most common ways people talk about their feelings in the modern era. We have designed Canvs' emotional classification to be flexible and synergistic with popular academic frameworks.

This means you can easily integrate Canvs' emotional analysis with other emotional research, even if they organize emotions differently.

This article contains our recommendations for mapping Canvs' emotions to two of the most cited academic frameworks – Paul Ekman's Six Universal Emotions, and Robert Plutchik's Wheel of Emotions.

Mapping Canvs Analysis to Academic Emotion Frameworks

Ekman's Six Basic Emotions

In his research dating from 1970, Paul Ekman argued that there are six Universal Emotions that are expressed by humans across cultures. This research was based on facial expressions which correspond with six universal emotional states  – Anger, Fear, Disgust, Surprise, Enjoyment, and Sadness.

The Ekman Six Universal Emotions and their corresponding facial expressions

You can read more about Ekman's research here.

Plutchik's Wheel of Emotions

Designed in 1980, Plutchik's Wheel of Emotions is comprised of 8 basic emotional states, each with 3 degrees of intensity. Emotions plotted on opposite ends of the wheel represent opposing emotional states. 

Each of the 8 basic emotional states can create "secondary" and "tertiary" emotional states when combined with another non-opposing, emotion. Examples include Optimism, which is the combination of Interest and Serenity; and Cynicism, the combination of Trust and Surprise.

For more information, you can read some of Plutchik's original research here.

Plutchik's Wheel of Emotion

Mapping Canvs Surveys to Academic Emotion Frameworks

Canvs Surveys has the different Emotion Frameworks built in to the User Interface so that you can easily use the 42 Canvs Emotions, or Ekman and Plutchik's Emotions. 

From Filters & Settings, users can easily switch between Canvs, Ekman or Plutchik Emotion Frameworks and view the whole Survey Content page with that selection.

Based on the selection the user makes for Emotion Framework, the tree map will also update accordingly.

Highlights are not currently generated for the Ekman and Plutchik Emotion Frameworks. You can toggle back to the Canvs view to see Surveys Highlights. 

In the Ranker, you'll see the chosen Emotion Framework. You also have the choice to view data in the Canvs framework in the new options menu in the Ranker. You can look at different Emotion Frameworks side-by-side by looking at Ekman Emotions on the tree map and Canvs Emotions on the Ranker.

You will have the additional Emotion Frameworks at your disposal in the Open End list as well. Here, You'll see the framework chosen from the Filters & Settings menu and have the option of seeing the Canvs Emotion as well. By checking Include Canvs emotions, you'll see the Canvs emotions appear in parentheses.

When you edit Emotions in a Survey, you'll see the data under the Emotion Framework chosen in Filters & Settings. In the case below, the user chose Ekman and has also checked Include Canvs emotions. This gives the ability to quickly view Canvs emotions for a side-by-side comparison.

Ekman and Plutchik Emotion Frameworks are also available on the Canvs Compare page. 

Please note: The additional Emotion frameworks are only supported for Surveys at this time. Given this, for any dataset outside of Surveys that is added to the Compare page, Ekman and Plutchik Emotion Frameworks will be disabled.

If you have any questions, please don't hesitate to reach out to our support team. We're here to help.

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