Welcome to Canvs MRX! So, you've uploaded your Dataset – now what?
To see all of your Dataset uploads, click on the MRX menu option. Note: MRX-Only users will not have to complete this step; the homepage will default to your MRX Manager.
If you've uploaded multiple datasets, you can use the Dataset Search option on the left side of the page to locate the Dataset by the Title it has been assigned.
To learn more about the MRX Manager page, click here.
Clicking on the title of the Dataset takes you to an in-depth analysis of your respondents – we call this the Content Page.
Canvs MRX Tool Bar
You'll see the Canvs MRX tool bar at the top of your screen.
Dataset Title: Hover above the tool tip to see who uploaded the Dataset as well as the date it was uploaded.
Tags: Any tags will be visible under the Dataset Title.
(...): Click the ellipses to Edit or Archive the Dataset. When Editing, you can update the Title or add/remove Tags.
Canvs Smart Search: The drop down for Filters has been removed and replaced with Canvs Smart Search. As you type into the field, the list will update based on a match of criteria. You can search Codes, Topics, Emotions, Cross Tabs (Filters) or All parameters. Learn more about Canvs Smart Search here.
5. Smart Search Help: Click the Help icon to watch a video on how to use Canvs Smart Search to locate Open Ends.
6. Emotions: Toggle between Canvs, Ekman or Plutchik Emotional Frameworks.
7. Question: You'll see any available Question(s) that you indicated had Open Ended Responses while uploading the file. If there is more than one Question, you will see a drop down option.
8. Share Page: Click here to Share your MRX View or to Update/Deactivate your Sharing options. Learn more about the Sharing feature here.
9. Export: The drop-down will provide you with various Export options for offline use. Click here to learn more about our MRX Exports.
10. Quick Compare: Toggle between different Compare options.
Tracker Surveys and Waves
If you have Waves added to your Tracker dataset, the Content Page will look slightly different.
If you are viewing a Tracker survey, the Content Page Tool Bar will include a special section to filter by specific Waves. Choose from filtering on All Waves to view all the combined data, or select a specific Wave to only see data pertaining to that Wave.
Similar to the Questions dropdown, all of your edits will take into account the wave you are filtered on.
To learn more about Tracker Surveys and Waves, read here.
Exploring Emotional and Topical Drivers In-Detail
You can use the Content Page to automatically analyze your dataset's open ended responses. You can understand the topical themes from the questions asked, as well as the emotional responses to those themes.
To start, click on the Questions button on the left of the Content Page. Select the question you want to analyze from the drop down list - these will be the labels on the tabs or columns of the document you uploaded.
1. Edit: Click on the Edit icon to modify your Question labels or Survey details.
2. Switch to Multiselect: Click on this option to select more than one question at a time.
Choosing "How do you feel about Geico" from the All Questions option will display emotional and non-emotional responses to this specific open-ended question.
1. Edit options: Rename and Edit Questions and Waves in your Survey and Survey details.
If you switch to the Questions tab, you will be allowed to rename the questions that are in your dataset.
If you switch to the Waves tab, you will be allowed to rename your Waves, delete them, and add more Waves to your dataset.
On the Survey tab, you can edit the Name of the Dataset, update the Description, change the Industry or Type, and add or remove Tags. Click on Save when you are finished with your changes.
Once you have selected your question, you will see the total number of Open Ends that are associated with the question and the number of Open Ends with Codes, Topics, and with Emotional Reactions. The percentage next to each number is how many Open Ends with Codes/Topics/or Emotions there are out of the Total amount of Open Ends associated with the Question.
For the example below, when looking at the Open Ends with Emotions, the Reaction Rate (which can also be thought of as the measure of audience passion or Emotion Rate), is 82.4%. There were 314 OE's with Emotions out of the 381 OE's for the Question, which equals 82.4%.
Highlights help you immediately and in plain language understand the biggest, most statistically significant takeaways from their open ended responses. To learn more about highlights, click here.
You can view the specific Emotions associated with the responses in the Emotion Map. Click on any Emotion to look at verbatim responses for what was driving each emotion.
Using Canvs MRX to Analyze Topics Driving Audience Responses
Toggle between the Topics and Emotions views on the map to look at what people are talking about vs. how they feel. The Topics map will show all responses that include a topic or theme, regardless of whether they are emotional or not.
Use the Threshold slider to update the Topics Map to see more or less Topics at a time. You can exclude Topics that fall below a percentage that you set between 1% and 5 %.
You can utilize a combination of the Emotion map and Topics section on the bottom left of the page (the Rankers section) to see what Topics were driving Emotional Reactions. You can see both the emotional and the non-emotional topic analysis of the responses.
The bar chart breaks down the most frequent topics and phrases people used when responding to the question you are filtered on. The orange section of the bar shows how Emotional each Topic was, the blue displays the non-emotional response, and the entire bar represents the total amount of times the Topic was mentioned.
For the above examples, zoom in to see how audience members felt about the Topic of the “Geico”. You can click the bar to see the precise emotional breakdown and verbatim responses that mentioned that Topic.
You can even see demographic data about the respondent in the verbatim section as well as the Emotion and Topics associated with that response. Important: To get the demographic information to appear, you would have to select filters "Age", "Race", "Gender" (labeled exactly), during your Upload process.
Open End Section
If you want to look for specific Open Ended responses, you can utilize the Free Text Search on the Open End verbatim list. You can type anything in the Search bar and press Enter to find all responses that include an exact match.
With the Free Text Search, you can type in any word or phrase, including Emotions, Non-Topical words, etc.
Bulk editing will be triggered when you've entered a search string. You can easily edit your filtered set as needed.
Open End Filters
You can use the filter option to look at all Open Ends that may or may not have Topics, Emotions, or Codes. You can even choose to filter on Favorites. These filters (Emotions, No Emotions, Topics, No Topics, Codes, No codes, Only Favorites, Not Favorites) will help you select a list of Open Ends quickly so that you can make edits as needed.
Selecting Open End filters will allow you to bulk edit as well.
Note: Open Ends over 300 characters will be included in the data set, but Topics and Emotions will not be automatically applied.
Export Options in Canvs MRX
With Canvs MRX, you can export data and images for offline use. There are various types of export options:
Complete Analysis Export
To export all details about your dataset, click Export and then Complete Analysis.
You will be prompted to download the file when the export has finished running. Click Download here.
The downloaded Excel spreadsheet contains detailed dataset information, including questions, data filters, verbatim responses and all associated Topics, Emotions, Codes, and Nets.
In addition to showing all Responses and their analysis, the Complete Analysis also features Code Rankings, Topic Rankings, and Emotion Rankings.
In this example, you can see the Topic Ranking tab. This tab will show the list of Topics, the number of Mentions, number of Emotional Reactions, Mention rate, Reaction rate and Total responses to the question.
If your dataset has Highlights, you can download the Highlights Export.
Note: If your dataset does not have Highlights on it, then the Highlights Export will not be an option in the Export dropdown.
Feel free to filter on a specific question in your dataset to export the Highlights for only that question, or download All Highlights by being filtered on All Questions.
To learn more about Canvs Highlights, read here.
Crosstab PivotTable for Nets/Codes Export
Within this Export, there is a full functioning Pivot Table, and tabs with Nets, Codes, and their associated Verbatims.
You can alter the Pivot Table based on Nets, Codes, and Crosstabs/filters.
Crosstab Pivot Table for Topics Export
This export behaves very similarly to the Nets/Codes Crosstab PivotTable, except it uses Canvs’ Topics analysis instead of your Nets and Codes. You can now compare the Topics of your open ends against your closed-ended questions for extra insights.
With the Powerpoint Export, you can view the Codes, Topics, and Emotions Treemap within the Powerpoint tool, where it can be modified and designed to your liking.
You're also able to download the exact screenshot of the Codes, Topics, or Emotions Treemap. Click Export and then TreeMap Screenshot. The map that is currently on your screen will be downloaded to your local computer.
Nets and Codes Export
This export will allow you to see a breakdown of your Nets and Codes in your dataset.
Horizontal bar graphs can be exported by clicking the three horizontal bars. The image can be exported into a PNG, JPEG, PDF or CSV file. Data can be exported into a CSV or XLS.
Word Clouds can be exported into a PNG image file. Click the three horizontal bars to access the export feature.
Verbatims/Open Ends Export
You are able to download a list of your Verbatims/Open Ends within this Export feature.
Applying Codes to Open Ends
Adding Codes to Open Ends help summarize the common ideas expressed by respondents. Canvs can help you make the once tedious task of hand coding quicker and more efficient with our Codes tool. Learn about Adding Codes here.
Changing Emotion Frameworks in Canvs MRX
In Canvs MRX, we now have two additional Emotion Frameworks as part of our analysis, Ekman and Plutchik. Paul Ekman and Robert Plutchik are widely known and accepted for their work on human emotion and the field of psychology. These two additional frameworks also offer users the option of views with fewer emotions than the 42 Canvs Emotions. The framework that the you choose to view your data will be saved and preserved for the next session. Click here to read more.