Canvs Key Terms and Definitions Glossary

Airings
All New/Live broadcasts of programs across networks.

Airing Types
The types of airings defined by Nielsen Social Guide: 

Airtime
The time period when a television show is on. 

Analysis Filter
You can limit the Emotional Reactions analyzed to only the Linear airtime window or all ERs to a series (24/7). There are two filters:

This feature can be found in Twitter TV. For more details, check out What is Linear Versus 24/7 Mode?

Authors
Authors are users who posted Tweets. They are referred to with @ in front of their user handle.

Authors can be found in Twitter TV.

Average Loyal Audience
The percentage of uniquely emotionally reacting authors who also reacted in the previous matching time period.

Benchmarks
Available on the Explore feature, Benchmarks rank content by comparing its data to the average. The average is based on the Explore Ranker you have selected.
The Benchmark is shown as an index, specifically over or under its average.

Branded Content
Content that allows the featured, verified page owner the ability to see insights and share and boast content they have been tagged in for said post.

Branded Content can be found on Owned Facebook and Facebook TV.

Categories
A list showing the most common types of drivers for an allotted airing or time frame. Some common categories include: 

Categories can be found in Twitter TV.

Cluster: Canvs' categorization of similar emotional reactions. Clusters appear in the emotional cluster bar in Canvs episode and recap views.

Day of Week
The day of the week that the New/Live airing was on.

Daypart
Dayparts are based on the scheduled start time of an episode. Daypart can be found in the Explore page when you want to modify/filter what type of data you want to see. Canvs includes the following dayparts: 

Drivers
The top people, things, and themes that influence Emotional Reactions in a specific airing or airtime. Drivers can be seen under the Explore page or Twitter recap. 

Examples: For The Voice, the top drivers are Miley Cyrus, Joe Jonas, and Blake Shelton.

Drivers are available as of January 1, 2017 on the Content Page and May 1, 2017 on Explore. 

Emotional Reaction Metrics
Variables used to compare an airing’s Emotional Reactions with other airings and time frames. 

Emotional Tag Rate
The percentage of Emotional Reactions that contain at least one or more @ mentioned users.

Emotional Tag Rate can be found in Owned Facebook and Instagram. For more details, check out What is Emotional Tag Rate?

Emotion Rate
The total number of a specific emotion’s reactions divided by the total Emotional Reactions.

Emotions
The defining characteristic that separates an Emotional Reaction from a normative one. Forty-two unique Emotions curate the basis of Canvs’s database.

Examples: Love, Crazy, Excited, Funny, etc. For more details, check out the Emotions Definition Guide. 

Engagement
With our Campaign Exports, Engagement is defined as an aggregation of different, source-specific metrics.

Explore
The Explore page allows you to see the highest ranking content in an allotted time frame. Types of content include:

For more details, check out Explore for Twitter TV and Explore for Owned Sources.

Export
Contains Canvs analysis in the form of .xlsx or .csv files, containing metrics and key information. Each platform consists of different exports.

For more details, check out Exporting Data from Canvs

Genres
Supported program genre types as defined by Gracenote. 

Example: Baseball, News, Talk, Drama, etc.

Impact (also referred to as CIE)
An engine designed to tell you which Emotions influence actions. By witnessing the Emotional Reactions, business KPI’s (Key Performance Indicator) can be curated to suit and satisfy the pathos of fans.

Impact can be found in Owned Facebook.

For more details, check out How Does The Canvs Impact Engine Work?.

Linear
Linear TV refers to TV that airs at a specific time on a traditional TV network. For shows that air on nontraditional TV networks, or OTT shows, switch the Airtime Window to 24/7.

For more details, check out What is the Linear Airtime Window?

Loyalty Rate
Loyalty measures the number of Twitter users who commented about the program during the Linear airtime in the view as well as the previous Linear airtime. For example, if 1000 people Tweeted an ER during Episode 1, Episode 2 had 700 people who Tweeted an ER, and 200 of the Twitter handles were the are the same between the two airings, the Loyalty Rate would be 200/700 =28.5%.

Media Types
Amongst a specific Instagram account or time frame, Emotional data can be filtered by the type of content/media. Canvs contains the following types of media:

Media Types can be found in Instagram.

Mentions
Author handles referenced in Tweets.
Example: @rupaulsdragrace

Mentions can be found in Twitter TV.

Message Tags
Profiles that are tagged in the message portion of Facebook Posts. These Profiles can be Pages, Groups, or Users.

Example: MyRecipes is a piece of branded content for PureWow that was tagged via the message tag functionality

Message Tags can be found in Facebook

Mode
These different modes allow you to view the ranker metrics by their Share, Volume, or Rate.

For more details, check out What is Volume/Share/Rate/Mode?

Networks
The TV Network that has aired the programs.

Network Types
Supported network types that are defined by the Nielsen Social Guide.

Network Types can be found in Owned Facebook and Facebook TV.

New/Live Filter
New and Live programming consists of anything that has aired on TV that is not a “repeat,” according to Nielsen Social Guide.

OTT
Over-The-Top media is TV that does not air at a specific time on a traditional TV network. OTT shows can be found under the 24/7 Airtime Window. Linear Airtime Windows do not apply to OTT shows. 

Examples: Hulu, Netflix, Amazon Prime Video

Post Types
Amongst a specific Facebook page or time frame, Emotional data can be filtered by the type of content/post. Canvs contains the following types of posts:

Post Types can be found in Owned Facebook and Facebook TV.

Programs
The segment’s title of content aired on network channels. All Sports Events, Feature Films, TV Movies, Specials, Series, Miniseries, or Sports Non-Events airing on their original network

Reach
The total amount of unique impressions or views per post. This metric pertains to the following types of posts:

Reach can be found in Owned Facebook and Facebook TV..

Reaction Per Minute
The average amount of Emotional Reactions being produced per minute.

Reaction Rate
The percentage of reactions compared to the total Tweets. 

Example: If there are 100 Tweets about a TV show, and 30 contain emotional reactions, that show has a reaction rate of 30%. The Reaction Rate is calculated by dividing the total number of reactions by the total number of tweets.

For more details, check out What is ‘Reaction Rate’?

Reaction Retweets
The percentage of Emotional Reactions that are retweets or replies.

Reactions Per Author
The average number of Emotional Reactions per author.

Share
Share, the default method of ranking emotional results, ranks the content of a selected time period using percentile. It shows the generated Emotional Reactions (in regards to content under the same designated timeline) as a ranking of percentages. 

For more details, check out What is Volume/Share/Rate/Mode?

Time Shifted Reactions
The percentage of Emotional Reactions that took place outside the chosen linear timeline.

For more detail, check out What are ‘Time Shifted Reactions’? 

Twitter Metric Methodology & Terms

Terms

How do we classify tweets?

Tweet Source is the name of the application that the tweet was posted from

Video Views
The total amount of viewers per video. A viewer must watch at least 3-seconds of the video in order for them to be counted as a View, according to Facebook.

Video Views can be found in Owned Facebook and Facebook TV.

Volume
Volume ranks the content of a selected time period using integers. It shows the generated Emotional Reactions (in regards to content under the same designated timeline) as a ranking of integers.

For more details, check out What is Volume/Share/Rate/Mode?

With Tags
Profiles tagged as being 'with' the publisher of the post. 

Example: Kin Community posted this with Claire Marie Zinnecker on Facebook.

With Tags can be found in Owned Facebook and Facebook TV.

24/7
Unlike Linear TV, 24/7 refers to TV that does not air at a specific time on a traditional TV network. It holds OTT content. For shows that air on traditional TV networks, switch the Airtime Window to Linear TV.

For more details, check out What is Linear Versus 24/7 Mode?