You may encounter instances when the Content page for a Facebook, Instagram, or Youtube asset displays a different number of Emotional Reactions compared to what is displayed on an Explore page set to the same date range. This is because the Content page analyzes data for comments within the specified range while Explore analyzes data for posts within the specified range.
The Content page shows all comments and replies posted within the specified time frame selected regardless of when the Episode or Post was published. If your date range is March 4th to March 10th, a March 4th comment added to a Post from March 3rd will be included in the analysis.
The Content page for the Facebook show 'Rick Lax Has Friends' is pictured below, with 5,648 Funny Reactions posted between March 4th and March 10th.
The Explore page looks at any Posts or Episodes published within the specified time frame and shows all Emotional Reactions that are related to those posts. If your date range is March 4th to March 10th, a March 4th comment added to a Post from March 3rd will not be included in the analysis.
The Explore view for March 4th to March 10th shows that Facebook show 'Rick Lax Has Friends' has 1,734 Funny Reactions for Episodes within that date range.
In the examples above, there was a particularly Funny episode published March 3rd that continued to see viral results for days after it was posted. The Content page included comments from this post, while the Explore page excluded those results.
You can modify the Content page to analyze Episodes or Posts within your date range but exclude comments from older posts so the results follow the same logic as Explore.. Click the date range and then select specific shows/posts from the Which show(s) would you like to chose? drop down.
Click the episodes/posts that you would like to analyze. Once you have selected what you need to look at, click Apply.
All Emotional Reactions for the selected posts will be displayed. Comments for any other posts will be excluded.
There may be instances where the number of Emotional Reactions for Twitter TV will vary between the Content Page and Explore views, but for a different reason than the other sources.
Explore for Twitter TV aggregates data daily from 5am to 5am ET. The Content Page, on the other hand, shows a full day as midnight to midnight ET. Programs that air before 8 am or after 10pm ET may have more obvious differences, as their Linear tracking timeframes can spill into another calendar day depending on the view.
If you have any questions or need assistance setting up a data set, feel free to reach out to firstname.lastname@example.org and we will be happy to help.