Consumer expression changes rapidly; Canvs AI identifies these emerging trends in how consumers express their thoughts and feelings. In order to better surface specific insights we are rolling out these five new emotional clusters as part of our proprietary emotional framework.
To expand Canvs’ ability to accurately categorize conversations, the following emotions have been added and detailed in the following section.
“Stressed”
“Indifferent”
“Upset”
“Nostalgic”
“Confused”
In adding these new emotions, we also identified lesser-used or lesser accurate emotions from our framework. These are shown below and detailed in the following section.
“Looks Good”
“Nervous”
“Lucky”
“Goosebumps”
“Rage”
These updates add more nuance and better understanding to the consumer’s voice and how they are responding to content, messaging, or products. Below is a breakdown of how these will improve insight.
NEW EMOTIONS
Stressed
Feelings of stress have historically been grouped within several different emotion clusters or did not receive emotion. Phrases we can expect to see associated with “stressed” include:
“I am stressed out about it” (previously: “worried”)
“I am tired and overwhelmed” (previously: no emotion)
“I am about to breakdown” (previously: no emotion)
“The scene was stressful to watch” (previously: “angry”)
We can expect to see a small decrease in “angry” and “worried” emotions, as well as a higher Emotional Reaction when a dataset or survey includes conversation about stress.
Indifferent
Feelings of indifference have historically been grouped within several different emotion clusters or did not receive emotion. Phrases we can expect to see associated with “indifferent” include:
“It was just okay” (previously: “boring”)
“It was just fine” (previously: “good”)
“I don’t care” (previously: “dislike”)
“I have neutral feelings about it” (previously: no emotion)
We can expect to see a minimal decrease in existing emotions “boring” “good” and “dislike” and a higher Emotional Reaction when a dataset or survey includes themes of indifference.
Upset
Feelings of frustration or non-aggressive anger have historically been grouped with “annoying” or alongside phrases like “I was so mad” and “pissed me off.” Phrases we can expect to see associated with “upset” include:
“I’m a little bitter about it” (previously: “angry”)
“I deserve an apology” (previously: “angry”)
“I was triggered” (previously: “angry”)
“It’s time to grow up” (previously: “annoying”)
“Doing a great job of that all by yourself” (previously: “annoying”)
We can expect to see a decrease in the existing emotion “anger” and a small decrease in the existing emotion “annoying.”
Nostalgic
Feelings of nostalgia have historically been grouped within “enjoy” or “happy”, or did not receive emotion. Phrases we can expect to see associated with “nostalgic” include:
“Made me feel nostalgic for it” (previously: “happy”)
“As a kid, I loved it” (previously: “love”)
“I have fond memories of” (previously: no emotion)
“Reminds me of the good ole days” (previously: no emotion)
We can expect to see a small decrease in “happy,” “enjoy,” and “love” emotions, as well as a higher Emotional Reaction when a dataset or survey includes themes of nostalgia.
Confused
Feelings of confusion have historically been grouped within “unsure” and “dislike” emotions. Phrases we can expect to see associated with “confusion” include:
“It was confusing” (previously: “unsure”)
“I was confused” (previously: “unsure”)
“It was difficult to understand.” (previously: “dislike”)
“I couldn’t figure out why they did that.” (previously: “unsure”)
We can expect to see a small decrease in “unsure” and “dislike” emotions, as well as a higher Emotional Reaction when a dataset or survey includes themes of confusion.
EMOTIONS THAT WILL NO LONGER APPEAR
Looks good
Feelings formerly categorized as “looks good” will now be picked up as “enjoy” or “beautiful”
“The movie looks good” will now receive emotion ENJOY
“She looks good in that dress” will now receive emotion BEAUTIFUL
“It looked cool” will now receive emotion ENJOY
Rage
Feelings formerly categorized as “rage” will now be picked up as “angry”
“I am livid” will now receive emotion ANGRY
“I am extremely mad” will now receive emotion ANGRY
“I am filled with rage” will now receive ANGRY
Nervous
Feelings formerly categorized as “nervous” will now be picked up as “worried” or “stressed”
“I’m anxious it might not go well” will now receive emotion WORRIED
“I’m nervous for him” will now receive emotion WORRIED
“It was a nail biter” will now receive emotion STRESSED
Lucky
Feelings formerly categorized as “lucky” will now be picked up as “happy”
“I’m lucky to have a friend like you” will now receive emotion HAPPY
“We were lucky to be able to see it” will now receive emotion HAPPY
Goosebumps
Feelings formerly categorized as “goosebumps” will now be picked up as “crazy” or “love”
“It gave me chills” will now receive emotion LOVE
“Wow, goosebumps” will now receive emotion CRAZY