Tips for Increasing Canvs Code Coverage

Canvs Codes summarize open-ended text and surface clusters of conversation based on what Canvs knows about your dataset content. This includes things we learn automatically via the topics and emotions found in your dataset, as well as the Industry and Dataset Type you assign upon upload.

  1. Choose the best industry + dataset type

  • When selecting an ‘Industry’ ask yourself what is this dataset about?The industry selected should represent the content focus of your dataset, not necessarily the industry sector of your business or client’s business.

    • For example, if your dataset is about snacks or sports drinks, select “Food & Beverage” even if you consider your organization to be in the Consumer Packaged Goods industry. If your dataset is about how consumers use televisions, select “Consumer Electronics” even if you consider your organization to be in the Media & Entertainment industry.

  • When selecting a ‘Dataset Type,’ ask yourself “what question or questions is my dataset asking?” The type selected helps Canvs understand what types of codes will be most useful to present for your analysis.

    • If your dataset has multiple questions of varying types (product feedback questions as well as an unaided awareness question, for example), select the dataset type that represents the majority of the dataset, or select “other.”

    • More information on our Dataset Types can be found in this article.

2. Review & adjust existing Canvs Codes

  • Using your understanding of the dataset and your research objectives, merge and edit the codes that Canvs surfaced automatically

    • For example, in a food and beverage dataset maybe the codes General Enjoyment (“I liked it”) and Tastes Good (“It was delicious”) can be combined

    • For example, perhaps “design/mentions product design” and “packaging/mentions package design” should be replaced with “packaging / better design

3. Review & Code Uncoded Verbatims

  • Once you’ve reviewed and adjusted what Canvs’ automatic Codes, and have the base of your codeframe settled, add to it by reviewing the verbatims that Canvs did not capture with Codes.

  • Review Uncoded Verbatims by selecting “No Codes” in the Canvs SmartSearch bar, or click the purple “Click Here to See Open Ends Without Codes” link below the code treemap.

  • With “No Codes” selected, look for uncoded themes by examining the Topics and/or Emotions treemaps

  • Code Uncoded Verbatims: When you find a pocket of insights that have not been captured in a Canvs autocode, use the Edit Codes module to create a new code, or add the verbatims to an existing code.

  • Apply your New Codes to All Verbatims: If you create new codes when filtering verbatims for “no codes”, be sure to apply them to the rest of your dataset as well.

    • Remove the “no codes” filter from Canvs SmartSearch

    • Use the Treemap or Smart Search to replicate the topics or emotions found in your new codes, and apply your new codes to other Verbatims that fit that criteria.

Did this answer your question?