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Terms and Methodology

Terms and Methodology

Understand how Canvs works and how we define our key metrics and terminology

21 articles
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Written by Kamila Kudyba

Canvs Data Retention and Deletion Policy

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Written by Kamila Kudyba. Updated over a week ago

Nomenclature Updates to Canvs MRX

The term "Survey" is now replaced with Data, Dataset(s), or MRX.
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Written by Kamila Kudyba. Updated over a week ago

Facebook Metrics: Total Video Views and Total Engagement

Learn about our new Facebook metrics as well as the difference between Organic and Cross Posted Views
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Written by Kamila Kudyba. Updated over a week ago

Canvs Key Terms and Definitions Glossary

A Quick Guide to Understanding Key Metrics and Terminology in Canvs
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Written by Kamila Kudyba. Updated over a week ago

Canvs' Methodology

Find out more about Canvs' methodology
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Written by Kamila Kudyba. Updated over a week ago

How Does Canvs create Drivers for Twitter TV?

Learn about Twitter TV Drivers and how they are calculated.
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Written by Kamila Kudyba. Updated over a week ago

Canvs Emotions Definition Guide

Learn about each of Canvs' 42 Emotional Reaction Categories
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Written by Kamila Kudyba. Updated over a week ago

What is an Emotional Reaction?

Learn how Canvs defines Emotional Reactions (ERs)
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Written by Kamila Kudyba. Updated over a week ago

What is 'Reaction Rate'?

Everything you wanted to know about Canvs' Reaction Rate metric
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Written by Kamila Kudyba. Updated over a week ago

Canvs Privacy Policy

Learn about Canvs' Privacy Policy and Our Terms of Use
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Written by Kamila Kudyba. Updated over a week ago

Why do I see a different amount of Emotional Reactions on the Content Page vs Explore?

Why is there a different amount of Emotional Reactions for the same date range when looking at Content page and Explore?
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Written by Kamila Kudyba. Updated over a week ago

Why are My Instagram Comments Missing?

Why are there more comments on an Instagram post than there are in Canvs?
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Written by Kamila Kudyba. Updated over a week ago

How Long Will Canvs Track New Comments on a Published Post and When Is Data Updated?

Learn how many days Canvs tracks new comments to published posts for Owned Sources and how often each data source is refreshed
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Written by Kamila Kudyba. Updated over a week ago

How Does The Canvs Impact Engine℠ Work?

Learn more about CIE and How It Connects Emotions to Business Outcomes
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Written by Kamila Kudyba. Updated over a week ago

What KPIs Does the Canvs Impact Engine Analyze on Facebook?

A Breakdown of all the Metrics that the Canvs Impact Engine Analyzes on Facebook, Along with How Canvs Defines Them
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Written by Kamila Kudyba. Updated over a week ago

What types of pages are included in Facebook TV?

Learn about Canvs' approach and methodology for the syndicated Facebook TV product
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Written by Kamila Kudyba. Updated over a week ago

What is the Linear Airtime Window?

Understand how Canvs defines the Linear Airtime Window for the Twitter TV product
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Written by Kamila Kudyba. Updated over a week ago

What is Linear Versus 24/7 Mode?

A Description and Guide to Using Canvs' Twitter TV Linear and 24/7 Analysis Modes
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Written by Kamila Kudyba. Updated over a week ago

What is Emotional Tag Rate?

An overview of how Canvs' Emotional Tag Rate is calculated and what it means
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Written by Kamila Kudyba. Updated over a week ago

What is Volume/Share/Rate Mode?

How the Mode Toggle works on Canvs Content and Explore pages
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Written by Kamila Kudyba. Updated over a week ago

What are 'Time Shifted Reactions'?

Learn about Canvs' Time Shifted Reactions Metric for Twitter TV
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Written by Kamila Kudyba. Updated over a week ago