When uploading data into Canvs, the first step is choosing the right file type, an important selection that ensures data is processed accurately and interpreted in the correct context. This article walks through how file type selection works in the uploader, explains what each file type means, and provides guidance on choosing the best fit.
Overview
During the import workflow, Canvs prompts users to specify a file type that reflects the structure and source of their project. This choice guides how the platform analyzes the data and applies contextual Nets and Codes.
File Types and When to Use Them
Below are examples of various File Types of datasets that can be ingested in the Canvs platform and when to use each Type.
File Type | Description | Example Questions |
Ad Test | Respondents' reactions to ads, trailers, or campaigns. | What are your initial thoughts or feelings after watching this ad? |
Audience Feedback | Respondents describe their experiences with media content like shows, books, or music. | Who was your favorite character and why? What did you like about this series? |
Brand Study | Respondents describe how they feel about or interact with a specific brand. | How would you describe this brand? What do you think about this brand? |
Consumer Behavior | Respondents give insight into how they think or behave, broadly. | How have your shopping habits changed? Why do you rent instead of buying? |
Customer Satisfaction | Respondents share feedback on a recent brand or service experience. | Was your issue resolved? How did we do? How was your in-store experience? |
Employee Satisfaction | Employee opinions and workplace feedback. | Would you recommend our company to others? What do you think about our benefits package? |
Event Feedback | Feedback related to events, workshops, or other experiences. | What suggestions do you have for next year? Who was your favorite speaker? |
NPS | Respondents share their intention to recommend or promote something. | How likely, on a scale from 0 to 10, are you to recommend X to friends or family? Why did you give us that score? |
Other | Catch-all for files that do not fit any of the other listed categories. | N/A |
Product Feedback | Respondents describe their experience with a specific physical product such as a beverage or beauty item. | What did you like about our product? Would you buy it again? Why or why not? |
Service Cancellation | Respondents share their reason for unsubscribing or canceling a service. | Why did you cancel? |
Service Feedback | Respondents describe their experience with a service provider. | What did you like or dislike about the service? What can we improve? |
Social Comments | Comments sourced from social media platforms. | N/A |
Transcript | Verbatim transcripts from interviews, focus groups, or panel discussions. | N/A |
Unaided Awareness | Identifies top-of-mind brands, products, or titles. | When you think of television shows to stream this week, what comes to mind? |
User Feedback | Respondents describe their experience with a non-physical product such as a website or an app. | What features do you wish we had? What did you like about our website? |
Best Practices
Use the Business Context and AI Customization fields to clarify study intent.
Use Transcript only for interview or group discussion transcripts.
Be consistent with file type selection across studies to enable more accurate comparison and trend analysis.
Limitations
Only one file type can be selected per file.
If Transcript is selected, the file type is locked and cannot be changed after upload.
If the wrong file type is chosen, a user must re-upload the file.